Mequoda team members
Michael Phillips, Aimee Graeber,
and Don Nicholas

America’s Test Kitchen & Cooks Illustrated

Media entrepreneur Chris Kimball may be the single best example we’ve found of a print publisher turned new media entrepreneur. From a single magazine, he has created a diverse media empire that now includes a free email newsletter with 850,000 opt-in subscribers, a popular PBS TV program, 40 best selling books, two magazines, a growing line of DVDs and a successful membership website.

Consumer Reports

In 2005, Consumer Reports brand revenue exceeded $190-million — a 16-percent increase over 2004 which included a five-percent increase in print magazine circulation and the world’s largest membership website. Consumer Reports was an early test case that proved consumers would pay for branded online information from a highly trusted source.

The Daily Reckoning

The flagship of Agora Inc, which owns and operates five best-practice Mequoda Marketing Systems, had revenues in 2005 of an estimated $53 million — of which $35 million was generated online. The Daily Reckoning 17X weekly email contact frequency and 70-plus percent annual retention-rate proved conclusively the power of email to maintain high-frequency, long-term customer relationships.

Daily Word Network

Launched in mid-2004, this next-generation Mequoda Marketing System offers users a free daily email newsletter, monthly print magazine and a robust membership library with 84 years of searchable, inspirational content. The organization also offers books, calendars and live events to its rapidly growing online audience.

First Class Flyer

Led by air travel expert Matthew J. Bennett, this 10-year-old print newsletter has used the Internet to remake both its marketing and distribution strategy. More than 90 percent of the operation’s revenues are now generated online and more than 95 percent of subscribers choose to receive the monthly newsletter as a four-color PDF.

Forbes Media Network

With more than 14 million unique monthly visitors, the Forbes Network Hub is the world’s most popular business information website. Their diverse revenue strategy includes online and print advertising, more than 20 print subscription products and a state-of-the-art email newsletter publishing system.

Johns Hopkins Health Network

The newly launched network, led by media veterans Rodney Friedman and Stuart Jordan features a network hub with 13 condition-specific health alerts and 29 vertically integrated information products including a newsletter, bulletins, white papers and books.

Mequoda Marketing Network

In the spirit of practicing what we preach, Mequoda Group operates its own Mequoda Marketing System powered by the 3,200-circulation Mequoda Daily. Subscribers are offered a rapid growing array of information products including a membership library with more than 400 reports, plus books, video seminars, audio seminars and a live annual event.

Mother Earth Network

Anchored by Mother Earth Living, the Mother Earth Network offers organically-minded users free tips, a user forum, books, magazines, coffee and tea. Ogden Publisher & Editorial Director Bryan Welch (his blog) has been an early, vocal and frequent proponent of the Mequoda Marketing System.

Morningstar

An early adopter of the Mequoda Marketing System, Morningstar has used the Internet to dramatically diversify and grow it revenues to $227 million for 2005 through sponsorship, membership, newsletters and books plus a variety of electronic data services. In 2004, the organization was made a very successful initial public offering (IPO).

Tech Republic Network

With more than four-million registered users and 40 free email newsletters, Tech Republic is the world’s most popular website for IT professionals. This publisher uses their Mequoda Marketing System to offer users news, sponsored content, plus a wide array of books, tool kits, charts and training CDs.